The Hotel: An Immersive Journey

Concept & Creative Direction
Set within the historic Oleguer Junyent house-museum, «The Hotel» is a high-end immersive experience where history is not studied—it is lived. Based on meticulously researched true events, the narrative blurs the lines between past and present.

The Experience
Narrative Design: A script rooted in real history with a noir, mysterious atmosphere.
Active Staging: Guests move through the estate’s secret rooms, becoming part of the story.
The Masked Ritual: A strict masked dress code ensures anonymity and total immersion.

The Vision
Bridging the gap between historical heritage and avant-garde entertainment. By blending physical theater and storytelling, I transformed a museum into a living, breathing emotional reality.